tag:blogger.com,1999:blog-41294153554996645602011-07-08T16:06:04.215+10:00Welcome to the blog of Redstone Marketing - direct marketing and fundraising specialistsRedstone Marketinghttp://www.blogger.com/profile/04901624190631160695noreply@blogger.comBlogger101100tag:blogger.com,1999:blog-4129415355499664560.post-61086708331654508502011-02-18T15:39:00.005+11:002011-02-18T15:50:37.063+11:00

Many nonprofit organisations are actively promoting the benefits of F2F Fundraising via their website. Being upfront about the F2F recruitment method can really assist with engaging and informing your internal and external stakeholders.Some good examples are as follows: • Cancer Council NSW (Aust)• Save the Children (UK)• Concern Universal (UK)• Amnesty (UK) • Red Cross (NZ) • WSPA (Canada)

Redstone Marketinghttp://www.blogger.com/profile/04901624190631160695noreply@blogger.com0tag:blogger.com,1999:blog-4129415355499664560.post-3107272087709742722010-08-19T16:50:00.001+10:002010-08-19T17:02:01.544+10:00

Twitter, Facebook and your iPhone apps may have altered how we connect and communicate with our clients. But then again, maybe not. The new approaches like social media mean we can communicate with clients in an innovative, immediate way. And that’s great. But what are we doing with these new tools?As fundraisers, our success depends on whether you can use the power of your conventional database

Redstone Marketinghttp://www.blogger.com/profile/04901624190631160695noreply@blogger.com0tag:blogger.com,1999:blog-4129415355499664560.post-14184552552913217022010-05-18T21:27:00.003+10:002010-05-18T21:32:35.307+10:00

1. Map your retention materials – and audit their “donor engagement value”2. Create your clear communication principles (for the organisation and for each product)3. Analyse – look at your key attrition indicators and prompters4. Consider engaging donors through new media5. Integrate content between online, offline and new media6. Test the performance of new retention/development materials (track

Redstone Marketinghttp://www.blogger.com/profile/04901624190631160695noreply@blogger.com0tag:blogger.com,1999:blog-4129415355499664560.post-39354440597251687382010-03-24T12:55:00.002+11:002010-03-24T13:06:17.523+11:00

Too often we hear the same line: "We've been meaning to put that fundraising program on our website, but we just haven't got around to it yet".Integrating your online fundraising programs can be as simple as ensuring your organisation's website contains consistent messaging, images and price points (or cost examples) - and importantly, the ability to sign-up via your website to the product/

Redstone Marketinghttp://www.blogger.com/profile/04901624190631160695noreply@blogger.com0tag:blogger.com,1999:blog-4129415355499664560.post-74944349536777890512009-10-27T14:35:00.001+11:002009-10-27T14:36:16.550+11:00

A story ran in Melbourne's "The Age" newspaper on Monday 26th October 2009 voicing the "issue" that charities are utilising professional contracted (paid) marketing fundraisers through the face-to-face (F2F) method. In addition, the article highlighted the fees paid by charities to recruit new donors - up to 95% of a donor's first year gift going to the contracted marketing company.Click here to

Redstone Marketinghttp://www.blogger.com/profile/04901624190631160695noreply@blogger.com0tag:blogger.com,1999:blog-4129415355499664560.post-62787675189919336532009-08-11T20:40:00.004+10:002009-08-11T20:52:18.696+10:00

The great challenge facing every nonprofit in 2009-10 will be how to maintain a profitable and engaging business despite the impacts of the global financial situation. Nonprofit organisations now, more than ever, understand the need for sustainable fundraising. The current climate has left many nonprofits feeling as though they should have planned a little better to not become so dependant on one

Redstone Marketinghttp://www.blogger.com/profile/04901624190631160695noreply@blogger.com0tag:blogger.com,1999:blog-4129415355499664560.post-23283419187928762182009-08-11T20:34:00.002+10:002009-08-11T20:39:52.786+10:00

How can a clearly defined segmented donor database impact the giving levels and loyalty of donors during these tough economic times? Redstone Marketing explains the importance of a marketing database connecting donors to your cause while also driving fundraising strategy.Are you busy chasing the next donor and not developing the one you just signed up?A marketing database connects you with your

Redstone Marketinghttp://www.blogger.com/profile/04901624190631160695noreply@blogger.com0tag:blogger.com,1999:blog-4129415355499664560.post-56698612595355449482009-04-02T11:04:00.005+11:002009-04-02T11:10:26.631+11:00

Like a good pair of shoes, effective donor communications can’t be one-size-fits-all. So take the measure of your supporters and give them what they want using a marketing database and segmentation. Or they may just walk away.What do buying shoes and supporting a charity have in common? Well, they both help you feel good, stand a little taller and make a nice dinner party talking point. The

Redstone Marketinghttp://www.blogger.com/profile/04901624190631160695noreply@blogger.com0tag:blogger.com,1999:blog-4129415355499664560.post-9768203356498117832009-03-12T08:54:00.004+11:002009-03-12T09:05:21.845+11:00

A survey in September/October 2008 of chief marketing offices of major companies in the US revealed that data-driven marketing techniques are the top choice for companies eager to get value for money.* 93% of the marketing execs surveyed agree that a tough economic period is precisely the time when marketing plays a key role* 63% will increase their spending on interactive marketing, while 59%

Redstone Marketinghttp://www.blogger.com/profile/04901624190631160695noreply@blogger.com0tag:blogger.com,1999:blog-4129415355499664560.post-57256105614571314232009-03-12T01:06:00.000+11:002009-03-12T01:41:16.493+11:00

Sorry, but there is no place to hide... Nowhere to run. It’s that time of the year again. The time of year where many marketing directors in the not-for-profit sector love to hit the snooze button on this "to-do" item. It’s time to draw up a budget for the next financial year!Put your hand up if you have ever taken the approach of improving the previous year’s budget by just adding or cutting by

Redstone Marketinghttp://www.blogger.com/profile/04901624190631160695noreply@blogger.com0